![]() ![]() ![]() It represents both the human touch that brings games to life and the creative imprint left behind by every person who helps get those games to launch. We wanted to preserve the best parts of who we already were, and for us, that meant keeping the Frostbite hand. Keeping the handprintĪfter many conversations about how to represent this new chapter for Frostbite, we realized that starting from scratch wasn’t the answer. It’s up to us to make Frostbite the best choice for our games. In this new era, our mission is to unite and amplify the expertise and efforts of every EA game team that uses Frostbite, adapting to their unique needs in the way only we can.ĮA game teams are free to develop on any engine they choose. Over the years, we’ve been working hand-in-hand with game teams across EA to understand their development and technology needs better, prioritizing changes that create more flexibility for innovation and a positive user experience for developers.įrostbite is developed specifically for EA and we are deeply invested in building the best tools and technology for our games. This rebrand reflects who we are today and signals not just a visual shift for Frostbite, but a philosophical one, with a renewed focus on partnership with our teams and creators. Today, we’re excited to introduce a new logo and brand identity for Frostbite, one that’s representative of how the engine has evolved as a platform for collaborative innovation. It was built to explore, evolve and apply proprietary technology specifically with, and for, our game studios – demonstrating how the intersection of creativity and technology is driving the development of immersive player experiences, and shaping the future of interactive entertainment. Latest Games Coming Soon Free-To-Play EA SPORTS EA Originals Games Library EA app Deals PC PlayStation 5 Xbox Series X Nintendo Switch Mobile Pogo EA Play The EA app Competitive Gaming EA Play Live Playtesting Company EA Studios Careers Our Technology EA Partners News Inside EA Our Commitments Positive Play Inclusion & Diversity Social Impact People & Culture Environment Help Forums Player and Parental Tools Accessibility Press Investors Latest Games Coming Soon Free-To-Play EA SPORTS EA Originals Games Library EA app Deals PC PlayStation 5 Xbox Series X Nintendo Switch Mobile Pogo EA Play The EA app Competitive Gaming EA Play Live Playtesting Company EA Studios Careers Our Technology EA Partners News Inside EA Our Commitments Positive Play Inclusion & Diversity Social Impact People & Culture Environment Help Forums Player and Parental Tools Accessibility Press Investors Announcing a new look and vision for EA’s Frostbite engine Frostbite’s rebrand as EA’s collaborative innovation platform emphasizes authentic partnership with developers and game teams across EA.įrostbite is EA’s state-of-the-art, multi-platform game engine powering many of our biggest franchises. Announcing a new look and vision for EA's Frostbite engine EA Play FIFA 23 F1™ 22 Madden NFL 23 Apex Legends Battlefield™ 2042 The Sims 4
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